Taking our families back

Generosity. Altruism. Maturity. The values that families teach.

Greed. Competitiveness. Instant gratification. These are the values that big corporations try to instill in our kids. For decades, corporate marketers have been occupying our kids with their me-first mindset.

No more. It's time to occupy parenting. Will you join us?

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From our Blog

ChildhoodUnderSeige

Pfizer is coming for your kids

"With those children [Winston] thought, that wretched woman must lead a life of terror," George Orwell wrote in 1984 of the challenges of parenting under a totalitarian regime. "Another year, two … [Read More...]

Child of earth

The energy our kids need

Is energy really an issue for parents? When you have kids, there's so much to think about these days: shuttling them to school and soccer practice, keeping them away from junk food and moderating the … [Read More...]

Donut

When a treat is not a treat

This week I did something that I probably do only once or twice a year. I went to a mall. My daughters, 14 and 16, who live a fairly spartan existence, were given gift certificates for Christmas … [Read More...]